Top Shops tells you who is winning. Top Products tells you what is winning. This page ranks individual Etsy listings, not shops, by the attention they are drawing right now, so you can study the exact products buyers are reaching for.
What this page shows, column by column
Each row is one listing, with its real title, price and shop. The columns each mean something specific:
- Favorites. How many people have favorited this listing, all time. The clearest standing signal that shoppers want it.
- Views. How much attention the listing is pulling.
- Fav per View. Favorites per 100 views, a conversion proxy. It is a quick read on how strongly a listing turns a look into intent. We call it a proxy on purpose, because it is not a verified checkout rate.
- Price and Shop. The listing price and the seller behind it, both linking to Etsy.
You can switch the window between all time, the last 30 days and the last 60 days, and filter between physical and digital products, since a printable and a handmade ring behave very differently.
How it is built
The Top Etsy pages sit on a separate, marketplace wide dataset, not the category sweep behind the Best Sellers reports. It is assembled offline from listing engagement across the marketplace, then precomputed into ranked tables the page reads directly, so a heavy leaderboard loads instantly instead of running a giant query on every visit. Favorites and views are read as the values themselves, and the windows let you favor recent movement over lifetime totals, so a product heating up now can rise above one that peaked long ago.
How to read it
Start with the favorites per view proxy to spot listings that punch above their traffic, then look at the absolute favorites to gauge scale. Filter to your own type, physical or digital, so you are comparing like with like. Open the listings that stand out and study their titles, photos, price points and variations. The page is a shortlist of proven product ideas, not a guarantee, so treat a strong listing as a direction to explore rather than a thing to copy outright.
Who it is for
- Sellers hunting for product ideas that are working now.
- Anyone who wants to learn from winning listings rather than guess.
The first rows are open to everyone. Members can page through the full list.